Privacy Policy
Last updated 5 August 2026
This notice explains what ModelSurge does with personal data when you use this website. It is written in plain language, and it describes what actually happens rather than every theoretical possibility.
The short version
If you register your interest, we store one thing: the email address you typed. We use it once, to tell you when ModelSurge opens. This site sets no cookies, runs no analytics, and carries no advertising or tracking pixels. We do not sell or share your data.
Who is responsible
ModelSurge, operating from Malaysia, runs this website and decides how the data described here is handled. You can reach us at hello@modelsurge.com.
What we collect
Information you give us
The registration form collects your email address, and nothing else. There is no name field, no company field, no phone number, and no payment information. The form also contains a hidden field that real visitors never see; it exists purely to catch automated spam, and its contents are never stored.
Information collected automatically
Like almost every website, our web server keeps standard access logs. These record your IP address, the time of the request, the page requested, and your browser’s user agent string. They are generated for security and troubleshooting, are not linked to your email address, and are not used to build any profile of you.
What we do not collect
- No cookies are set on your device by this site.
- No analytics service is installed. We cannot see how you moved through the page.
- No advertising, remarketing, or social media tracking pixels.
- No behavioural profiling, and no automated decision-making.
Why we use your email address
| Purpose | Basis |
|---|---|
| To email you once when ModelSurge becomes available | Your consent, given when you submit the form |
| To keep the site secure and diagnose faults (server logs) | Our legitimate interest in operating the site safely |
We will not add you to a marketing newsletter, send you unrelated promotions, or pass your address to anyone else for their own marketing.
Who else can see your data
Your email address is stored on our own server and is not shared with any third party for marketing purposes. Two service providers are unavoidably involved in running the site:
- Our hosting provider, which operates the server where the website and its data are stored.
- Google Fonts, which serves the typefaces used on this site. When your browser loads a font, your IP address is sent to Google. If you would prefer this not to happen, a browser extension that blocks third-party font loading will prevent it, and the site will still work.
We may also disclose data if we are legally required to do so.
How long we keep it
We keep your email address until ModelSurge launches and we have contacted you, or until you ask us to delete it, whichever comes first. If the product does not launch, we will delete the list. Server access logs are short-lived and are overwritten in the ordinary course of running the server.
Your rights
Under Malaysia’s Personal Data Protection Act 2010, and under the GDPR if you are in the UK or European Economic Area, you can ask us to:
- tell you what personal data we hold about you,
- correct it if it is wrong,
- delete it,
- stop using it, or withdraw the consent you gave when registering.
Because we only hold an email address, most of these requests are simple for us to action. Contact us using the details below and we will respond within a reasonable period. If you are in the EEA or UK and are unhappy with our response, you may complain to your national data protection authority.
Security
The site is served over an encrypted HTTPS connection. Registration data is stored on our server, and administrative access is restricted to the people who operate ModelSurge. No system is perfectly secure, but the amount of data at risk here is deliberately kept to a minimum: an email address.
Children
This site is aimed at businesses and is not directed at children. We do not knowingly collect data from anyone under 18.
Changes to this notice
If we start collecting anything beyond an email address, add analytics, or introduce cookies, we will update this page and change the date shown at the top before those changes take effect.
Contact
To make a privacy request or ask a question about this notice, email us at hello@modelsurge.com.
This notice describes our actual data practices in good faith. It is not legal advice. If ModelSurge takes on customers in regulated markets, have it reviewed by a qualified adviser.